Online literature platforms are developing mainly around three aspects: AI, IP, and short dramas.
AIGC is widely used as an efficiency tool on major online literature platforms. Yuewen released the first domestic online literature large model "Yuewen Miaobi" last July, with a usage rate of 30%. Qimao Novel collaborated with Baidu's ERNIE to introduce the "AI Assistant" feature. The "Zhongwen Xiaoyao" large model released by China Literature Online can generate 10,000-word content with one click.
According to research reports, AIGC technology has penetrated multiple aspects of online literature. The development of online literature and AI are inseparable.
Fanqie Novel attracted public attention due to AI, mainly because it is the only platform that explicitly includes AI clauses in its contracts. This essentially reflects the operational differences between free and paid online literature platforms, and AIGC has accelerated this difference.
Paid platforms like Yuewen focus on high-quality paid content, while Fanqie Novel has attracted a large number of users with its free reading strategy, reaching 192 million monthly active users.
The two models foster different creative ecosystems. Fanqie is suitable for novices to practice, while platforms like Qidian are more suitable for mature writers to develop. Paid readers are more engaged, which helps writers breakthrough.
Different business models influence AI application directions. Free platforms like Fanqie focus on cost control and encourage AI creation. Paid platforms like Yuewen shift towards IP operations, with AI mainly used to improve the efficiency of quality authors.
Overall, the two types of platforms have different content requirements based on their business models, and also show differentiated development in AI applications. In the short term, AI is unlikely to completely replace human authors, and human innovation is still needed for breakthroughs.