McDonald's recently released an AI-created promotional video that sparked discussions on social media. The 16-second video garnered nearly 10 million views on Twitter.
The video content is about an upcoming French fries promotion at McDonald's Japan, created by well-known AI artist Kaku Drop. Although the specific AI tools used were not disclosed, the video was reposted by AI company Luma, the developer of the "Sora competitor" model Dream Machine.
The video features 10 AI-generated young female characters showcasing McDonald's fries in various ways. The last girl is the only character who actually gets to eat the fries. The overall production quality received praise from many netizens.
Some believe AI advertisements have a cost advantage over human endorsements, being both cheaper and less likely to "fall from grace." However, others raised concerns about potential copyright issues or argued that AI should not be used to create such advertisements.
Supporters argue that with the popularization of AI technology, such innovations will become increasingly common. They encourage creators to ignore negative feedback and continue exploring the possibilities of AI.
Overall, the application of AI technology in advertising has sparked widespread discussion. How to balance technological innovation with ethical concerns and promote the healthy development of AI is an important issue for the industry to consider.