Meta's recent performance and strategy in the AI field can be summarized as follows:
- Strong financial performance
- Q2 2024 total revenue of $39.07 billion, up 22% year-over-year
- Net profit of $13.465 billion, up 73% year-over-year
- Q4 2023 set "strongest ever" financial report, with revenue of $40.111 billion and net profit of $14.017 billion
- Core advertising business performed excellently, benefiting from AI technology support
- Refocusing on AI
- Announced the formation of a top product team focused on AIGC in February 2023
- Plans for long-term large-scale investments in AI
- AI layout includes multiple directions such as large models, AI assistants, and smart glasses
- Open-source strategy
- Llama series of large models remain open-source, with the latest version reaching 405 billion parameters
- Open-source strategy both wins goodwill and serves as a business strategy
- Helps individual researchers and small organizations gain access to advanced AI capabilities
- Future outlook
- Will continue large-scale investments in AI
- Leveraging strong advertising business to fund AI development
- Market holds optimistic attitude towards Meta's AI prospects
Overall, Meta is striving to catch up in the AI field and is building a positive image through strategies such as open-sourcing. Its strong financial performance provides support for its AI ambitions.