OpenAI recently launched SearchGPT, a new AI-powered search engine that aims to combine the strengths of AI models with real-time web information. The tool is currently in limited beta testing with only a small number of users.
Key features of SearchGPT include:
- Conversational search interface
- High-quality content with source links
- Contextual memory to understand previous queries
- Visual answers (details not yet released)
The search process involves:
- Entering a query in the search box
- Receiving a concise answer with source links
- Viewing a list of information sources
- Asking follow-up questions
OpenAI emphasizes that SearchGPT prioritizes high-quality content and reliable sources, with clear attribution and links to original publishers.
However, the initial demo has faced criticism for containing numerous errors in its sample responses. A CNBC tech reporter pointed out several inaccuracies in the results for a query about music festivals in Boone in August.
OpenAI is also introducing a method for publishers to manage how their content appears in SearchGPT. The company clarifies that SearchGPT is separate from the training of their generative AI models, allowing websites that have opted out of AI training to still appear in search results.
Currently, SearchGPT is a prototype available to a limited number of users and publishers for feedback. OpenAI plans to integrate the best features directly into ChatGPT in the future.
The service is powered by GPT-4 series models and is initially open to 10,000 test users. While the tool shows promise, it still faces challenges in accuracy and reliability, highlighting the ongoing competition between AI-powered and traditional search engines.